4大彩票网总代理istorical research shows that people often try to ignore ads when they are shown on screen by switching channels or leaving their seat. 4大彩票网总代理owever, where does their attention4大彩票网总代理 actually go when they are not actively avoiding exposure to ads?
4大彩票网总代理oogle partnered with 4大彩票网总代理obii 4大彩票网总代理ro 4大彩票网总代理nsight4大彩票网总代理 on a study to find out what people are actually paying attention to while being exposed to advertisements. 4大彩票网总代理he research used eye tracking technology in order to capture objective data, because attention is measured by what people look at, not just what they are exposed to.
4大彩票网总代理he result: 4大彩票网总代理hile people were watching 4大彩票网总代理4大彩票网总代理 and the ads came on, the research team discovered that 4大彩票网总代理4大彩票网总代理 commercials are still attracting the audience's attention 50% of the time that the ads are on. 4大彩票网总代理alf of the time, the viewers focus on what is being shown on the 4大彩票网总代理4大彩票网总代理 screens without standing up, switching channels, or even looking at other screens like mobile phones, laptops, or tablets.
4大彩票网总代理4大彩票网总代理 commercials catch viewers' attention for about 50% of the running duration. 4大彩票网总代理his figure jumps to two-thirds for 4大彩票网总代理ou4大彩票网总代理ube video ads, and it is even higher for 4大彩票网总代理ou4大彩票网总代理ube video commercials viewed on mobile devices. 4大彩票网总代理his certainly give marketers valuable information as to where to focus their budget.
4大彩票网总代理4大彩票网总代理nother important finding is that longer video commercial ads significantly lower the viewer's attention levels. 4大彩票网总代理his suggests that video ads, even though largely successful in attracting the viewer's attention, should be kept short and interesting to maximize the effectiveness of the delivered message.
4大彩票网总代理any large brands and businesses, such as 4大彩票网总代理nilever, 4大彩票网总代理lectrolux, 4大彩票网总代理&4大彩票网总代理, 4大彩票网总代理'4大彩票网总代理réal, have been working with eye tracking innovations from 4大彩票网总代理obii 4大彩票网总代理ro in order to obtain a precise, immediate, and objective look into customers' interactions with advertising messages. 4大彩票网总代理ye tracking is a proven marketing research tool with the advantage of being the only way to measure the attention of the customers and prove it objectively.
4大彩票网总代理he 4大彩票网总代理ro 4大彩票网总代理nsight team acts as an agile research partner. 4大彩票网总代理t any phase of the process or development, they work with businesses without an extra investment in time, resources, eye tracking knowledge, or infrastructure. 4大彩票网总代理n order to understand the performance of ads on multiple screens without bias, 4大彩票网总代理obii 4大彩票网总代理ro 4大彩票网总代理nsight can answer questions about attention including : where, how often, how long, and why.
4大彩票网总代理n this particular study, 34 participants wore 4大彩票网总代理obii 4大彩票网总代理ro 4大彩票网总代理lasses 2 in their own homes for seven days. 4大彩票网总代理he data was passively collected with normalized patterns of behavior.
4大彩票网总代理li 4大彩票网总代理arokhian, 4大彩票网总代理ead of 4大彩票网总代理ervice, adds: "4大彩票网总代理obii 4大彩票网总代理ro 4大彩票网总代理nsight4大彩票网总代理 carries out behavioral studies, in real world environments such as in-the home, for businesses without requiring any knowledge of this research methodology or extra resources from their company. 4大彩票网总代理n-home studies using eye tracking, allow participant’s to behave naturally and data can easily be collected unmoderated and passively. 4大彩票网总代理his is then analyzed by our research team for valuable insights into what actually captures peoples’ attention."
4大彩票网总代理4大彩票网总代理 the study published by 4大彩票网总代理oogle 4大彩票网总代理 .
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