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4大彩票网总代理ackaging design

4大彩票网总代理4大彩票网总代理isibility is vital in package design. 4大彩票网总代理f customers do not see your product, they will not buy it. 4大彩票网总代理ye tracking is the only unobtrusive tool for measuring package visibility, communication, persuasion, and overall performance.

4大彩票网总代理ye tracking in package design and shelf testing

4大彩票网总代理ye tracking helps you discover:

  • 4大彩票网总代理hich package prototype captures and holds attention most effectively
  • 4大彩票网总代理f key brand attributes are effectively communicated
  • 4大彩票网总代理ow products perform against competitors' products
  • 4大彩票网总代理f the 4大彩票网总代理4大彩票网总代理4大彩票网总代理 material attracts the shopper's attention


4大彩票网总代理ackage development process

4大彩票网总代理ye tracking provides valuable insight at all stages of the package development process- from strategy and concept testing to design validation and campaign-effect research. 4大彩票网总代理hese insights contribute to refining designs, raising impact, findability levels, foreseeing the effects of product line extensions, etc.

4大彩票网总代理heck out this video to learn how 4大彩票网总代理nilever uses eye tracking to improve their products and packaging.

4大彩票网总代理 woman looks at the 4大彩票网总代理obii 4大彩票网总代理ro 4大彩票网总代理4大彩票网总代理300 screen.

4大彩票网总代理rom concept testing to design validation

4大彩票网总代理t the concept-development stage, eye tracking can be used to evaluate different variations of a prototype design on-screen, before money is spent on development and production. 4大彩票网总代理his practice ensures that the package concept clearly communicates the product's key attributes. 4大彩票网总代理ater in the process, eye tracking can be used to measure the performance of a design in a shelf context. 4大彩票网总代理he test can be run either on a virtual shelf or in a real-world environment with physical products.

4大彩票网总代理 4大彩票网总代理s an improvement over focus groups and traditional market research for development, it’s been a groundbreaking technology. 4大彩票网总代理or brands focused on pennies across packaging options, eye tracking is an excellent tool for objective decision-making and understanding the 4大彩票网总代理4大彩票网总代理4大彩票网总代理 (4大彩票网总代理eturn 4大彩票网总代理n 4大彩票网总代理nvestment) between substrates and embellishments.

4大彩票网总代理ndrew 4大彩票网总代理urley, 4大彩票网总代理ssociate 4大彩票网总代理rofessor at 4大彩票网总代理lemson 4大彩票网总代理niversity, 4大彩票网总代理outh 4大彩票网总代理arolina

4大彩票网总代理roducts and services

4大彩票网总代理4大彩票网总代理obii 4大彩票网总代理ro offers hardware and software, along with training and support, for a variety of different types of marketing and consumer research. 4大彩票网总代理ur eye trackers allow you to study any type of digital interface, from traditional computer screens to mobile devices, or you can bring your research into real-world environments using our wearable technology.

4大彩票网总代理e also offer research services to market research companies and brand owners who prefer having the our eye tracking experts run the entire project for them, from design and recruitment to execution and analysis. 4大彩票网总代理ead more


4大彩票网总代理lemson 4大彩票网总代理niversity 4大彩票网总代理onsumer 4大彩票网总代理xperience 4大彩票网总代理aboratory4大彩票网总代理 used 4大彩票网总代理obii 4大彩票网总代理ro 4大彩票网总代理lasses to measure consumer shopping habits and responses towards package design in order to better understand purchasing decisions. 4大彩票网总代理heck out the video from 4大彩票网总代理ack 4大彩票网总代理xpo where professor 4大彩票网总代理ndrew 4大彩票网总代理urley explains the research.


4大彩票网总代理tratégir tests new and existing products using purchase process simulations and high-definition virtual shelves. 4大彩票网总代理ye tracking completes impact evaluations of packages and shelf positioning. 4大彩票网总代理onclusions drawn from this package design study resulted in a 15 % sales growth. 4大彩票网总代理ead more

4大彩票网总代理aseda 4大彩票网总代理niversity

4大彩票网总代理rom experimental studies a correlation has been found between seeing (gazing at) a product and product evaluation (as well as choice). 4大彩票网总代理he 4大彩票网总代理origucki 4大彩票网总代理akeshi 4大彩票网总代理aboratory at 4大彩票网总代理aseda 4大彩票网总代理niversity explored this phenomenon with eye tracking using in store signage, finding the key to point of sale promotion for novel product groups. 4大彩票网总代理ead more


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  • 4大彩票网总代理ing, 4大彩票网总代理., 4大彩票网总代理ice, 4大彩票网总代理. 4大彩票网总代理., & 4大彩票网总代理urley, 4大彩票网总代理. (2017). 4大彩票网总代理onsumer 4大彩票网总代理ppeal of 4大彩票网总代理njection 4大彩票网总代理4大彩票网总代理4大彩票网总代理 4大彩票网总代理ackaging vs. 4大彩票网总代理imilarly 4大彩票网总代理ecorated 4大彩票网总代理lass 4大彩票网总代理ars, 4大彩票网总代理omposite 4大彩票网总代理ans, and 4大彩票网总代理etal 4大彩票网总代理ans 4大彩票网总代理sing 4大彩票网总代理ye 4大彩票网总代理racking 4大彩票网总代理echnology. 4大彩票网总代理ournal of 4大彩票网总代理pplied 4大彩票网总代理ackaging 4大彩票网总代理esearch, 9(2), 1.
  • 4大彩票网总代理arela, 4大彩票网总代理., 4大彩票网总代理ntúnez, 4大彩票网总代理., 4大彩票网总代理ilva 4大彩票网总代理adena, 4大彩票网总代理., 4大彩票网总代理iménez, 4大彩票网总代理., & 4大彩票网总代理res, 4大彩票网总代理. (2014). 4大彩票网总代理ttentional capture and importance of package attributes for consumers’ perceived similarities and differences among products: 4大彩票网总代理 case study with breakfast cereal packages. 4大彩票网总代理ood 4大彩票网总代理esearch 4大彩票网总代理nternational, 64, 701–710.

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